CORPORATE IDENTITY THAT SPEAKS GAMING
D-Brawl facilitates white-label tournaments in all major gaming titles for non-gaming brands. The brief was to create an identity that reflects the gaming community's diversity and feels native to Twitch, which handles most esports tournament streaming. The main element of this playful, fluid identity is a face composed of a part of the logotype, which was then imprinted into all materials and served as the basis for a set of Twitch emotes that viewers use to communicate on the platform.
Partners in crime
Client: D-Brawl
Agency: DDB FTW Worldwide
CD: Ivan Soukup
Head of Art: Emil Nitkulinec
AD: Bedirhan Akcan
Designer: Kryštof Henzl